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Stakeholder Centred Coaching

Download Article on "Team Building Without Time Wasting"

by "Marshall Goldsmith and Howard Morgan"

Stakeholder Centered Coaching is not completely different from many coaching methodologies but it is unique in a number of ways.  Our focus is leadership behavior.  It all starts with the leader choosing a leadership goal, frequently after the leader receives feedback from a 360° review.  Our methodology recognizes that successful leaders need to be the one choosing what to work on to improve and I provide a cost/benefit analysis that helps the leader determine “Is it worth it” to proceed.  I also insist that the leader’s manager is involved and agrees with the decision.


Where the process is most unique is the emphasis on Stakeholders.  Once a leader chooses a goal, the other decision which is intimately tied to the chosen goal is, “Who are the relevant stakeholders?”  Every goal has relevant stakeholders who are both affected by the leader’s behavior and benefit by the leader improving.


This coaching process is “minimally invasive” on the leader’s time because it is fully integrated with the executive’s normal routine, not an additional task to be performed. 


Leaders aren’t born, they are made.  And they are made just like anything else, through hard work.  And that’s the price we’ll have to pay to achieve that goal, or any goal.

-Vince Lombardi

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